Category: Marketing

2023

Advertising mirrors our collective concerns

31 Aug 2023

2020

Happy Congratulations and Merry Christmas

12 Nov 2020

Bitdefender renewal: an annual hinky customer experience

7 Oct 2020

Covid-19 reveals the deadly use of PR to solve actual problems

29 Jul 2020

From Darkie to Darlie (but only in English)

17 Jul 2020

Is your Unsubscribe function working?

18 Jun 2020

Don’t show me what I can’t have

18 Apr 2020

Situational promotions

21 Mar 2020

2019

When the shop doesn't match the merchandise

7 Nov 2019

Preparing for and responding to mistakes

6 Jun 2019

Gaslight marketing

30 May 2019

Mimicry - flattery or exploitation?

16 May 2019

2018

Odd fashion shot

18 Oct 2018

A worker who dreams; a maker who sells

9 Aug 2018

Perpetuated product UX fails

14 Jun 2018

An exercise in non-differentiation

8 Mar 2018

2017

Experience design must move beyond marketing

26 Dec 2017

Don't marketing-speak to your people

28 Nov 2017

Human- vs machine-centric content design

22 Aug 2017

Context (in an alt fact universe) is king

15 Aug 2017

Can your business bank help (with innovation)?

25 Jul 2017

Seeing clearly and mastery

18 Apr 2017

Tech mags: from news to guidebooks

11 Apr 2017

Constructive versions of lying techniques

7 Mar 2017

How to lie in a post-truth world

28 Feb 2017

2016

A body of worth

1 Nov 2016

The pros and cons of being nice

11 Oct 2016

Over-marketing?

9 Aug 2016

Marketing masks mediocrity

29 Mar 2016

2015

What does your brand sound like?

8 Dec 2015

Social media is not advertising

26 Nov 2015

Live your dream: a tableau

15 Sep 2015

Selling game alphas is the ultimate lean

19 Aug 2015

2014

What I do Wordle 2014

12 Dec 2014

Content marketing lessons

23 Jul 2014

McDonalds: our food, your questions

3 Mar 2014

One small cable

24 Feb 2014

2013

Making a mark in a world of slim

10 Sep 2013

Being different: two ways

1 Sep 2013

You ignored my spam; can I call you?

10 Jan 2013

2012

Apple a narcissistic organisation?

2 Dec 2012

C2C

25 Nov 2012

Two Diamonds: Look deeper for better fit

9 Oct 2012

Doubt and advocacy

26 Aug 2012

Pineapple upside down loyalty programme

7 Aug 2012

Advertising facts vs emotion; then and now

17 Jul 2012

Anti-radiation mouse pad

9 Jul 2012

New mobile pop-up spam or scam?

7 Jul 2012

Authenticity: Victoria's most complained-about frock shop

20 Jun 2012

What Samsung could learn from Apple

12 Jun 2012

Understanding your audience

11 Jun 2012

New resource: Strategy, Plan and Process

6 Jun 2012

China - service differentiation

29 May 2012

"Price Sensitive People are Not Loyal"

22 May 2012

If we could hear ourselves

20 May 2012

The Bios Urn

10 May 2012

What future will the price paid buy?

24 Apr 2012

Forging emails won't earn you trust

20 Apr 2012

Your Singapore Get Lost

28 Mar 2012

Computer monitors marketing full circle

13 Mar 2012

Does business poison passion?

27 Feb 2012

Trading crutches for scaffolding

20 Feb 2012

Gender-based pricing and the illusion of choice

8 Feb 2012

2011

The perversion of words

22 Nov 2011

Perception is everything

16 Oct 2011

Consumer habits reflect business habits

28 Aug 2011

Reduce options, increase sales

27 Jul 2011

Attraction marketing

24 Jul 2011

Gamification

20 Jul 2011

Signs of a successful culture programme

3 Jul 2011

Customer is king...

15 Jun 2011

Booty-call marketing

13 Jun 2011

Is playing movies to demo laptops unethical?

8 Jun 2011

When is marketing irresponsible?

2 Jun 2011

A case of say but not quite do?

16 May 2011

Mercure email user-centric communications fail

25 Apr 2011

The Dark Matter that is consumer-led innovation

22 Mar 2011

What’s in it for me?

13 Mar 2011

I think I will stop buying design books

3 Jan 2011

2010

Brand essence or brand caricature?

19 Dec 2010

Why ads are rude

30 Aug 2010

Design and fun as differentiation

24 Aug 2010

China the Ikea of businesses - service differentiation

16 Aug 2010

Unboringfying brands (doing social media)

10 Aug 2010

I hate dislike Apple but still I talk about them

28 Jul 2010

Crappy trend in TV documentaries

27 Jul 2010

When the brand is worth more than everything else

21 Jul 2010

Boo to perception management

12 Jul 2010

Marketing still fail

30 Jun 2010

The threat to word-of-mouth authenticity

24 Jun 2010

Cool Lego ad

9 Jun 2010

US = fast food

14 May 2010

Mass media and Internet advertising

27 Apr 2010

Another meaningless marketing line

12 Apr 2010

Insipid LG’s “Borderless TV” advertising

11 Mar 2010

The role of customers in products and services development

15 Feb 2010

The big picture in service design

11 Feb 2010

Valuing the service component of products

8 Feb 2010

If we value people, they will value our service

7 Feb 2010

Service design and the attention economy

4 Feb 2010

A fashion industry “revolution”

3 Feb 2010

Two aspects of service design

2 Feb 2010

Inappropriate cultural borrowings

1 Feb 2010

VISA and MasterCard fail

26 Jan 2010

Japan day 5

16 Jan 2010

2009

Four university websites, two different experiences

15 Dec 2009

The Art and Science of Pricing

2 Dec 2009

Deliberate or unwise image choice?

24 Nov 2009

Sensitivity to subtleties

23 Nov 2009

No soliciting telemarketers

2 Nov 2009

Allybank

30 Sep 2009

Effort of love

27 Sep 2009

Brüno movie marketing

19 Aug 2009

Another meaningless message

18 Aug 2009

Look-down vs look-up consumers

17 Aug 2009

Shallow commoditisation of “meaning”

13 Aug 2009

In-bus merchandising

12 Aug 2009

Animals and integrity

29 Jul 2009

Branding Only Works on Cattle

2 Jul 2009

Incongruity at ad:tech Singapore exhibition

11 Jun 2009

Nature versus nurture

3 Jun 2009

Camera ads

19 May 2009

Two Coke campaigns

6 May 2009

Competing with everyone

4 Mar 2009

RBS business as usual

17 Feb 2009

Pork for Valentine's Day

16 Feb 2009

Best customer service experience

10 Feb 2009

Taxi video advertising

21 Jan 2009

Re-imagine

8 Jan 2009

2008

How much?!!!

29 Dec 2008

Buyology - sex does not actually sell!

29 Dec 2008

Meet Mistress Mia

11 Dec 2008

Sandwich fail

20 Nov 2008

Anonymous televisions

16 Nov 2008

Which one is the real brand?

10 Nov 2008

Market Fragmentation

5 Nov 2008

A Manifesto for NonProfit CEOs

27 Oct 2008

Cat earned Japanese city millions

12 Oct 2008

Love attracts

29 Sep 2008

Embarrassing ineptitude at an awards event

21 Sep 2008

Sales/marketing techniques in Singapore

1 Sep 2008

The simplest techniques

20 Aug 2008

A different kind of car ad

17 Aug 2008

Sticky

12 Aug 2008

TV shows and emerging musicians

10 Aug 2008

Antioxidants

5 Aug 2008

Five most important questions - adapted for marketing

30 Jul 2008

Positioning, vision, mission statements

15 Jul 2008

Creepy LG mobile ad

14 Jul 2008

A worthwhile twist on advertising

14 Jul 2008

Keeping fast food vendors honest

8 Jul 2008

Freedom Escapes revisited

7 Jul 2008

Weird LG viral marketing piece

1 Jul 2008

Saying vs Being

25 Jun 2008

Death does not deter telemarketers

23 Jun 2008

Nudie lies

21 Jun 2008

Website barriers to effective communications

11 Jun 2008

Interactive brands

3 Jun 2008

We will be heard

26 May 2008

Cigarette pack books

11 May 2008

Advertising tags on train handrails

8 May 2008

McDonald’s Nudie

24 Apr 2008

Marketing, intrinsic motivation, happiness and Joy Ninja

10 Mar 2008

ANZ Bank – Simon had a great idea

5 Mar 2008

BankWest – Happy Banking

4 Mar 2008

Commonwealth Bank “Determined to be Different”

3 Mar 2008

Southern Phone Company – missed opportunity

26 Feb 2008

Identifying email hoaxes

6 Feb 2008

Attracting vs coercing customers

5 Feb 2008

"Australian Mobile Dealer" phone spam

2 Feb 2008

“Domain Registry of America” scam

30 Jan 2008

It is about people; not the technology

30 Jan 2008

Substance behind Coke?

24 Jan 2008

2007

Marketing dellusion vs real life

17 Dec 2007

Authenticity in spam!

17 Dec 2007

A simple and effective customer loyalty sign-up process

16 Dec 2007

Customer participation

12 Dec 2007

Global product experience uniformity only skin deep

11 Dec 2007

Selling blenders…

6 Dec 2007

Educate or sell?

25 Nov 2007

How many web designers say this?

21 Nov 2007

Brand transition in action

12 Nov 2007

Packed in box

30 Oct 2007

Talc in rice? WTF

29 Oct 2007

Is “W Mobile” dodgy?

25 Oct 2007

Dust collectors

24 Oct 2007

Authenticity in branding and marketing

20 Sep 2007

The best brand differentiation ever

16 Sep 2007

Thinking of writing a best seller?

11 Sep 2007

Permission to be passionate

29 Aug 2007

Abstract vs material value

28 Aug 2007

Meow Mix event marketing

27 Aug 2007

No boring bits

25 Aug 2007

The end of ecards?

17 Aug 2007

I am buying a Suzuki

6 Aug 2007

Freedom Escapes still at it

2 Aug 2007

Sending strangers to your home

26 Jul 2007

Dog food, exploding laptops and chlorine dioxide

16 Jul 2007

“Freedom Escapes” spam / scam

9 Jul 2007

More on Integration and differentiation

1 Jul 2007

Sh*tty marketing lies and radical transparency

29 Jun 2007

Differentiation is in how you act

28 Jun 2007

Forget logos

20 Jun 2007

Fashion designer fantasies and eating disorders

13 Jun 2007

Naming primer

11 Jun 2007

A vision of the world to come?

31 May 2007

Another take on the attention economy

23 May 2007

Like your drink spyked?

22 May 2007

Will spin fix it?

20 May 2007

Life vs lifestyle

9 Apr 2007

The Cluetrain Manifesto

5 Apr 2007

Why I won’t buy Apple (ever again)

26 Mar 2007

Is marketing this powerful?

20 Mar 2007

“Fortune 100 investment software”

8 Mar 2007

The Yellow Envelope

7 Mar 2007

What is Astroturfing?

5 Mar 2007

Spam call from GoTalk

2 Mar 2007

Lugging water

27 Feb 2007

A little slip of paper can say a lot

25 Feb 2007

Weird sign: a lesson on context

20 Feb 2007

It takes a village to raise a child

18 Feb 2007

Conversations: the big thing

23 Jan 2007

A personals ad for your business

17 Jan 2007

Showing visitors around your city

15 Jan 2007

Only your wallet can tell the difference

6 Jan 2007

2006

Spam call on my mobile - 08 844 737 36

14 Dec 2006

Advantages of a value net

29 Nov 2006

Traditional org chart vs value nets

28 Nov 2006

Puss puss puss

22 Nov 2006

When line extension is a bad idea

15 Nov 2006

External perceptions, marketing and integrity

6 Nov 2006

First impressions … oh poo!

31 Oct 2006

Making cents with no sense

30 Oct 2006

Organic vs clinical

29 Oct 2006

Buying non-features

22 Oct 2006

Brand Branching Workshop

18 Oct 2006

Have you done your marketing?

17 Oct 2006

The Origin of Brands

11 Oct 2006

Too good to be true

10 Oct 2006

“Now with more than 50% water”

3 Oct 2006

Stupid marketing words

20 Sep 2006

Now all natural

19 Sep 2006

Put your money where your customers are

3 Sep 2006

Greed and fear

27 Aug 2006

WebJet

27 Aug 2006

Tell me something useful

24 Aug 2006

Smelly improvement

21 Aug 2006

David Jones vs Myer - pointless

14 Aug 2006

The blessings of peripheral pains

1 Aug 2006

Exercise your creativity at the supermarket

29 Jul 2006

The power of little things

21 Jul 2006

Get out of your customer’s way!

14 Mar 2006

Another take on cross-brand advertising

12 Feb 2006

Still not getting it

30 Jan 2006

2005

We are air-conditioned!

11 Dec 2005

Comparing apples to apples

29 Nov 2005

Design effective signs and posters

12 Jun 2005

Five branding boo-boos

11 Jun 2005

Branding ABC

11 Jun 2005

Pull your head out

30 May 2005

Advertising is not the easy way out

30 May 2005

Saying “our objective is to make money” is contrary…

21 May 2005

Hello hello?

4 May 2005

Reputation replaces image

28 Mar 2005

Out in the cold

21 Mar 2005

Think big

20 Mar 2005

Just like dating

3 Feb 2005

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