I haven’t bought a computer magazine for over 15 years now. The last time I flipped through one was more than five years ago. So it was interesting to find myself standing in front of a rack of them at a newsagents recently.
Computer magazines used to be my primary source of what is new and up-and-coming. But the news and reviews I consume are now all online; available as soon as I open my browser. By the time any news make it to print, it is no longer news. And this is especially the case with technology.
The market has changed. And so publishers have clearly changed along with it. Guidebooks (for beginners, for specific platforms and devices, etc) and references have more shelf-life than the latest news and reviews. And so a whole generation of computer magazines have given way to these.
What changes are happening in your market? What are you doing right now to test out new opportunities?
