Traditional advertising is rude because it is based on interrupting the recipient.

STOP WHAT YOU ARE DOING AND LISTEN TO WHAT I HAVE TO SAY TO YOU NOW!!!!!
STOP WHAT YOU ARE WATCHING AND LOOK AT MY MESSAGE!!!!

Just like telemarketing.

STOP PLANNING THAT FUNERAL I HAVE THE BEST STUD FARM INVESTMENT DEAL FOR YOU!!!!!
(This actually happened to me for real. Some scam out of Queensland.)

It is also rude because it assumes the recipient is stupid.

STOP WHAT YOU ARE DOING - YOU NEED SKIN WHITENING NOW.
THIS SHAMPOO WILL FIX YOUR LIFE.
MARINATE YOUR CHILDREN IN DISINFECTANT AND THEY WILL NEVER GET SICK.
USE THIS SOAP AND YOU WILL GET LAID EVERY DAY...

The reinvention cannot come fast enough. Please god make it all stop.