Spotted in Wired magazine recently:

A particularly nice congruent ad I thought. Plus a great tagline that immediately repositions the competition and states a clearly understandable value proposition. Plus featuring one of their customers as the heroes of the ad. Very straightforward, no-nonsense, no overt marketing spin.

Now for the acid test: are there any Allybank customers out there who can vouch for their actions? Do they actually act in alignment with their brand promises?