BankWest has started a brave and different “Happy Banking” campaign.

I first spotted this billboard in the city:

Then the ads came along:

This is an audacious and – if they can pull it off – powerful position of difference. I want to know how the bank’s actions are reflecting their advertised promises. If you are a BankWest customer, do share your current experiences.

Are they obviously putting any of these promises into practice?
Is this purely a product-focused exercise - where happiness means better/cheaper products? Or are they taking it to the larger picture context?
Are you feeling any happier when banking with BankWest?