Branding Only Works on Cattle

Saw this book by Jonathan Salem Baskin in a bookshop recently.

Another proponent of actions speaking louder than words - or fancy logos, or fake marketing. Yay.

Cite
	Title:	Branding Only Works on Cattle
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	2 July 2009
	URL:	https://eicolab.com.au/2009/branding-only-works-on-cattle.html