Wall of stickers
Image via Pixabay.

Advertising mirrors our worries

Many years ago, a friend made this casually profound statement over dinner one evening: “If you want to know what ordinary people are thinking, just look at advertising.”

But of course, this was kind of obvious, when I stopped to think about it. Advertising can tend to target the most common denominator demographic; the good-old spray-and-pray approach. Assuming most advertisers have a reasonable handle of their target demographics, it follows that the ads they produce must be reasonably likely to reflect the worries of the target demographic.

So I watched some TV. In different countries, over several years. Here’s what I noticed.





What do you make of this?