I spotted this question on LinkedIn recently.

I want my brand to be quiet. Because I want it to be about listening to what my clients have to say. I want it to be a quiet contemplative creative space they can grow new possibilities in.

Much of branding can be pushy and directive. Like advertising. We will tell you how you should think about us.

Maybe mine is about letting you form your own opinions, giving you the time and guidance to reflect, and bringing your own strengths to the fore to pave new ways forward that are tailored to your specific circumstance.

What do you think of this approach?

Have you experienced this approach?

Are you already doing it this way?

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