An African proverb. Worth reflecting on in light of the impact of business decisions on our collective future.

A child is the product of the society it grows up in. Ergo the society we create determines our future.

What sort of society has conventional business created today? When was the last time we stepped back and took a serious sniff?

Business has a direct influence on society. It shapes media, advertising, and the types and availability of goods and services. Business shapes our children.

How can each of us, as consumers and producers, leverage the power of business to shape our society for the future?

Another thought sparked by the The Cluetrain Manifesto by Levine, Locke, Searls and Weinberger.