Attraction marketing is not mass advertising. You can't magically attract the masses.

Unless you are talking sex, sport or gossip maybe.

The conventional advertising measure of “number of eyeballs” has trained multiple generations of decision makers/buyers into thinking in comfortingly large numbers.

In attraction marketing, the numbers are usually far much more realistic. They are smaller. But the likelihood of conversion is probably much higher.

The challenge is to get decision makers/buyers to understand this difference.