...the more religious a state [in the USA] is, the more likely it is to consume porn:

"States where a majority of residents agreed with the statement "I have old-fashioned values about family and marriage," bought 3.6 more subscriptions per thousand people than states where a majority disagreed. A similar difference emerged for the statement "AIDS might be God's punishment for immoral sexual behaviour." [Journal of Economic Perspectives]

From Do Republicans buy more porn?

Whenever someone vehemently condemns something, or aggressively pushes a viewpoint, or zealously declares some "truth", it may well indicate the opposite is true. I have certainly experienced this first hand in business. The more someone points out how honest and honourable they are, the less likely they are to be so!

Actions do speak louder than words. It is harder to "spin" actions.