I walked past this bill board in downtown Perth recently. It belonged to a credit union and featured the tagline “Bank with us & we’ll put you first.”


My immediate thought as I took the picture was: If they were serious about putting me first, shouldn’t they put the “you” before the “us” in the tagline?

As it is, they are still putting them first before me!

I would suggest:
“We’ll put you first when you bank with us.”

Or perhaps an even less conditional (more accepting/inclusive/appealing to a greater warm fuzzy) and simpler variation:
“We put you first. Bank with us.”

Just a thought.