Two classic packaging/communications boo boo in one:
On the bottom left:
"Premium Quality" - says the manufacturer.
"NEW IMPROVED" - in what way? For whom? (Is there talc in it?)
"PACKED IN BOX" - this is the punch line. It has to be!
The whole design is already extremely busy. It would not hurt to simply leave out these three lines. What purpose do they serve? Other than to assuage management's (very human) need to fill an empty space (boo boo #1) with meaningless noise (boo boo #2).