Photo of the first page of the book with a modified quote from Kofi Annan.

Design is the deliberate and considered making of choices. Design takes into account what is desired (outcome), the drivers behind the desired (why), what is available (resources), what is doable (actions), and what is possible (constraints.)

Photo of the book cover.

From Think Like a Designer: Don’t Act Like One by Jeroen van Erp. A fun collection of lessons and insights from the author’s professional design practice.