Just one letter makes a universe of difference; between being open to new ideas our close to all possibilities.

WHAT IS is close. This is how everything is. This is reality. This is how it has always been, and will always be. This is right.

WHAT IF is open. Let's play. Imagine. Suspending judgement long enough to peer into alternate realities.

"Thinking outside the box means thinking wrong." -- Marty Neumeier in The Designful Company.

See also my recent post on John Cleese on creativity.