Hyper-niching – another example

Why design furniture for everyone, when you can design furniture just for book 'nerds'?

This is a great example of hyper-niching. Discovering new markets by appealing to fine slices of the target audience’s personality or lifestyle.

Via Rusk Matthew’s Twitter @ruskopico.

Cite
	Title:	Hyper-niching – another example
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	29 May 2011
	URL:	https://eicolab.com.au/2011/hyper-niching--another-example.html