Consider:
- It only takes your monitor (and TVs and projectors) three base colours (red, green and blue) to reproduce the endless of shades of colours that our eyes can see.
- It only takes four elements (carbon, hydrogen, oxygen and nitrogen) to construct all life on earth.
- All the favours of all the food from around the world renders down to five taste sensations – sweet, salty, sour, bitter and umami.
The complex entity that is your business, your brand or your personality can be rendered down to a few simple core tenets also.
What are your core values and beliefs? These are the enduring, time tested, and unlikely-to-change aspects of who you are and what you stand for. It is the combination of these core beliefs that sets you, and your business, apart from others.
