Small is the New Big and other riffs, rants, and remarkable business ideas. By Seth Godin ISBN 1-59184-126-7.
This is essentially a paper version of Seth's blog. It is filled with observations, insights and ideas on many aspects of the activity of business.
I particularly like his thoughts on the rise of the individual craftsperson, and the associated decline of big, faceless, don't-care, corporations.
For someone who likes books, I found this somehow easier to read than the blog itself. Perhaps it has something to do with the fact that I seldom read at my desk...
Here's Seth's blog.
