Small is the New Big and other riffs, rants, and remarkable business ideas. By Seth Godin ISBN 1-59184-126-7.

This is essentially a paper version of Seth's blog. It is filled with observations, insights and ideas on many aspects of the activity of business.

I particularly like his thoughts on the rise of the individual craftsperson, and the associated decline of big, faceless, don't-care, corporations.

For someone who likes books, I found this somehow easier to read than the blog itself. Perhaps it has something to do with the fact that I seldom read at my desk...

Here's Seth's blog.

Buy now from Amazon:
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas