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“The fundamental human desire for a feeling of safety and security – even though this feeling may be only indirectly related, at best, to being more safe or secure.” From The Antidote: Happiness for People Who Can't Stand Positive Thinking by Oliver Burkeman.

There is a difference between feeling something and it actually being the case.

The “security theatre” we all endure at our airports help (most of) us feel safe and secure; but it may not actually contribute all that much to making flying safer. “Security is both a feeling and a reality, and they have not the same.” Bruce Schneier. the person who coined the phrase “security theatre”.

When designing processes and services, it is important to be aware of this difference between feeling and being. Some aspects of a process may be designed to create or mitigate specific feelings, while others actually engender specific ways or states of being regardless of any feelings that may arise.

Software UI examples:

Service UI examples: