The volume of information we have access to coupled with the short attention span of social media seem to foster a population that increasingly knows just enough to react, but not enough to contemplate or comprehend at a deeper level.

In our rush towards the next nugget of stimulation, we lose the nuances of communication and being at a richer level.

When we gloss over the context of a situation, our world diminishes into a black and white one dimensional flatland.

Context builds relevance. It connect our previous experiences and understandings to the current situation.

Getting context takes a little more time and effort compared to the passive consumption of content. We need to stop and think. Perhaps look up some information. Or ask someone.

Context is getting to know a situation beyond what is said and seen on the surface. Context is the antidote to knee-jerk reactivity.