Is it possible for us to be ethical without passing moral judgements?

I am aware that many discussions around ethical business practices seem to revolve around what is “right” and “wrong”. This black and white approach makes things easier to discuss, but is unrealistic in practice. It can lull us into unthinkingly imposing our culture's value systems onto another's.

Who is to say spitting in public is universally right or wrong? Should one sniff and swallow? Or blow, wipe and pocket? The answer is, it depends on where one is.

Perhaps being ethical simply means consistently treating others as we would expect to be treated?