In Douglas Ruskoff’s book Life Inc he described how a Hollywood personality developed hairstyles that deliberately damaged women’s hair, so as to create a whole new market to sell hair-repair products.

I know the cosmetics industry has long played on, and played, the insecurities of women in the name of profits. I know this is all acceptable in the world where money is god. Nonetheless, this sort of stories shit me no end.

Does anyone know who this "personality" is?