Or rather, to put it in a less-Hollywood sense, what would you like to be known for?
The last generation had big branded corporations. The current generation has Brand Me. Every one is a brand.
To be famous for something, to have a profile, is equally relevant to career employees and entrepreneurs. In the former case, being famous (within your company or your industry) gets you better job opportunities and more interesting projects. For entrepreneurs, being famous earns market recognition – both for the entrepreneur and their business.
What would you like to be famous for?
(This post started off as part of an email conversation with Gavin Coopey.)
