“The measure of a society is how well it transforms pain and suffering into something worthwhile.” Nietzsche

From Eric Weiner’s book The Geography of Bliss: One Grump’s Search For The Happiest Places In The World. ISBN 978-0-446-69889-4.

In the current economic climate, the same can be said of businesses. How can your business transform its pain and suffering into something worthwhile. How do you decide what is worthwhile?