How does the porn industry currently leverage social media, given its somewhat underground, brown paper bag nature, to service its needs? The likes of marketing, enabling and supporting tribes, etc.

I am assuming the industry already uses social media to some extent. I don't know for sure.

Granted a wildly popular, obviously porn-related Facebook group or page may not be something many will display. And yet, there has to be an undeniably social element to porn. It is a human activity after all, and one that is cantered around one of our core defining traits – our sexuality.

Does anyone have insights to share?