I find the ANZ bank’s current ads to be the most personable and fun. (Too bad their site does not seem to reflect this “feel”).
The ANZ ad shows “normal” bank employees, with Australian voices, sitting in a humble boardroom.
Simon is also the bear in an earlier ad:
Contrast these with the Commonwealth Bank ads; which show senior bank executives in perfect suits, sitting in glitzy glass offices, and interacting with flamboyant staff from their obviously-top-tier “American” advertising agency. Yes, it is probably an attempt at a self-deprecating send-up. I can’t help getting the sense of “trying too hard”…
