The Cluetrain Manifesto: The end of business as usual. By Rick Levine, Christopher Locke, Doc Searls and David Weinberger. ISBN 1-876719-23-0.
"Markets are conversations!" declares this book. If you are at all curious about where business is going, this book is a must-read. It provides both a positive and energising view of future possibilities, and a damning indictment of the failures of business-as-usual. Yay to the insights and the encouragement for all businesses to dare to imagine and be better.
See also the Cluetrain website for loads of thought-provoking teasers.
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The Cluetrain Manifesto: The End of Business as Usual