Nick asks: “If we guarantee products, why not service? How can you claim a commitment to customer service without being willing to back it up with a guarantee?”
He then goes on to use U.S. Bancorp as an example how a service can be guaranteed. Read the full post on FusionBrand.
The ANZ Bank has (had?) a $5.00 Five-Minute Teller Queue Guarantee, where you get $5 if they made you wait more then 5 minutes. Does anyone know how successful this was?
