Integration - what individuals (and businesses) seek to create within themselves. We are talking about being whole and acting seamlessly together. Where the left hand not only knows what the right hand is up to, but all hands are on deck, united by the same values, and aiming for the same horizon.
Differentiation - the more an individual (or a business) is integrated internally, the more differentiated one will be from the “others”. The more one is accepting of and true to oneself as a congruent whole, the more unique one becomes. A congruent integrated person is the essence of the individual. A congruent integrated business stands out clearly from the pack.
(Reflections from Mihaly Csikszentmihalyi’s Flow, ISBN 9780060920432)