NRMA Insurance is running a series of simple TV and radio ads at the moment. All they do is list stats about how many claims they have paid out, and how quickly, in response to recent floods in parts of New South Wales.

Nothing about how much they care about customer service, or how many years they have been in business, or how they are committed to this or that. Just a clear documentation of their actions.

How refreshing. How powerful. Well done NRMA.

See the ad at the bottom of the NRMA Insurance storm update page.