There is nothing inherently "wrong" about any of these approaches. I call these myths because:

(a) They distract us from the fact that with a bit of work and consciousness, any business, large or tiny, can become more innovative my tapping into the innate creativity and individualities of their people; and

(b) Despite the prevalence of lip service to innovation, it isn't a hollow fad to be indulged by those with bid advertising budgets. Innovation is the opportunity for every business to evolve into the next level.