Factor 3: Rules
Rules keep the discussion on-track.
| Quantity not quality. | Quantity not quality. Stopping to filter for quality will stop idea generation. |
| Unusual is good. | Go for the disruptive, counter-intuitive and unexpected. |
| No criticisms. | No playing devil's advocate. Drop the black hat. |
| Don't censor. | Don't censor yourself or others. There is no right or wrong. Anything is possible. |
| Go with the flow. | Build-on every idea by combining, improving or changing it. |
