break the bad habits

Have you ever waited for a tradesperson who didn't turn up when they said they would? Or bought a piece of technology that did not work until updates were applied at your own expense/effort?

Were batteries included the last time you bought a toy?
(Remember Nigel Bay Barlow's book Batteries Included! Creating Legendary Customer Service?)

There are many practices associated with specific industries that we take for granted and don't question any more.

This points to numerous opportunities for breakthrough differentiation, by identifying the established expectations through fresh eyes and setting the bar higher.

What has always been need not be what will be. We need to first see what is there before we can create what could be.

Image: Break bad habits via Shutterstock.