The user experience (of a product or service) manifests through three aspects: the user interface (UI), the information architecture (IA) and the presentation design (PD).
UX User Experience | ||
UI | IA | PD |
| Means | Content | Presentation |
| To access the service or functionality. | Everything that has informational value inherent in the service or product. | The look; manifested within the UI and IA frameworks. |
| Buttons, sliders, gestures, textures … | Reading hierarchy, headings, taxonomy… | Colours, typography, sounds, branding guidelines… |
Here are some examples.
UI | IA | PD | |
| Service | Customer service procedures. | Structure of forms and pamphlets. | Graphic design. |
| Physical Product | Buttons, dials, materials, and textures. | Structure of instructions, labels and manuals. | Graphic and product design. |
| Application | Buttons, sliders, and gestures. | Structure of screens and forms. | Graphic and multimedia design. |
In practice, activities blur across these tidy boundaries of course.
