Design is the basis for innovation. I need to embrace and grow my inner designer.

The only short term aim: for the glory of the work.
The only long term aim: for the good of people/humanity.
Growth of the individual is unavoidable. So let’s get on with it.
Growth of a business (in the conventional business sense) is completely optional.
Small is good. And it does not preclude big clients (as long as I am good at what I do.)

(I wrote this down on my phone almost two years ago, standing at a window in downtown Malmö, looking out into a driving snow storm. Funny how stark clarity often comes at the weirdest times and places.)