In Ideavirus, Seth Godin observed that “20 years ago, the top 100 companies in the Fortune 500 made something that you could hold in your hands. Today, only 32 make things you can hold. The other 68 traffic in ideas.”

Two aspects of this are of primary interest to me. The changing role of the designer amidst this evolution. And the change in mindset businesses must make from thinking about things to working with ideas.

How many MBA courses out there still focus on teaching factory production line concerns?

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