How to build a winning, creative team? Clichéd though this may be, you need to start with treating people right. There is no other way.

Humans all appreciate:

Make people happy and they will be more creative. Even more so than putting them in highly stressful situations. "It's no accident that AHA and HAHA are spelled almost the same way." -- Mitch Ditkoff.

"Drive out fear" -- W Edwards Deming. Management by threats ,however well-veiled, is not good.

Read How to Win Friends and Influence People