Profits lie in the in-between

"The friction between perception and reality is where profitability is found"

Spotted here.

Cite
	Title:	Profits lie in the in-between
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	4 October 2010
	URL:	https://eicolab.com.au/2010/profits-lie-in-the-in-between.html