Because of standardisation, best practices, and boilerplate thinking, we often end up with boringly similar and utterly ignorable communications. Especially communications that are required by law, or that are basic requirements to operating a business in a particular industry.

Take airline safety announcements and videos for example. When was the last time you paid any attention to one? They seem to be just the same-old regardless of which airline you fly.

Not anymore. Air New Zealand’s taken things up a notch. Which goes to show that if you gave a damn about doing something better, the opportunities are right there in front of you. Virgin eat your heart out!

Thanks Desmond for the link.