5-stars photo Photo by Rosmarie Voegtli [CC]

“Italian hotelier Alessandro Rosso is not afraid of a challenge. When the owner of the sleek Italian hotel group, Town House, decided to open a new flagship hotel in Milan, he didn't just want to create the best hotel in town. He wanted to create a hotel so good, it needed a whole new rating system. That's how the world's first seven-star hotel was born.”

Now that’s a WOW idea. Create something so amazing it demanded a change in the prevailing measure.

Look at your business and your industry. What are the opportunities to make this sort of groundbreaking change? It does not have to be as grand as setting up a luxury hotel either. Sometimes the smallest change can make the biggest difference, in a context where there has not been much change forever...

Read the full article by Ute Junker on The Sydney Morning Herald.