Heineken’s innovation

heineken photo Photo by Mryia [CC]

Beer producer Heineken currently has bus stop advertising in Singapore with the line “Our greatest innovation: the same beer.”

Clever.

Innovation is not about change for the sake of change. Remember New Coke? Sometimes, a good thing should be left alone.

This could be a mistake a business may make in the rush towards innovation as an easy panacea. Just like mistake some businesses make to seek growth for the pure sake of growth.

Cite
	Title:	Heineken’s innovation – no change!
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	30 April 2009
	URL:	https://eicolab.com.au/2009/heinekens-innovation--no-change.html

Heineken’s innovation – no change!