When Nils Bohlin at Volvo created the world’s first three-point seatbelt, Volvo decided not to patent the invention; in effect, giving it to the world in the interest of safety for all. For Life.


From The Ten Faces of Innovation – Strategies for heightening creativity by Tom Ford with Jonathan Littman, ISBN978-1-84668-031-1. This was an easy and enjoyable read packed with interesting anecdotes, lessons, and insights.

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization