The ultimate in expectations management

Thanks to Mark Swivel for this pic.

Cite
	Title:	The ultimate in expectations management
	Author:	Liew, Zern
	Blog Title:	Thoughts at the intersection of Design, Business, Technology, and Applied Psychology
	Date:	15 December 2008
	URL:	https://eicolab.com.au/2008/the-ultimate-in-expectations-management.html