Peter Drucker has a book out at the moment entitled The 5 Most Important Questions You Will Ever Ask About Your Organisation.

Here are the five questions:

  1. What is our mission?
  2. Who is our customer?
  3. What does the customer value?
  4. What are our results?
  5. What is our plan?

These apply equally well to you, ie your personal brand.

It may well be worth your while sitting down with a cup of coffee on a quiet morning to think through your answers.