Signage within an environment can be tricky to manage.

This is a quick snap of a Sydney hotel lobby I was in last week.


From this angle (immediately after existing the lifts), there is only a single sign visible. And it was obviously put up in response to repeated queries.


Top marks for responding to customer needs. And for a decently designed and legible sign. But could we make it a little bit smaller given there is no competition for attention in that space?