This is a great little keyboard I spotted on an online shop. It’d be perfect if not for the large and utterly pointless badge.


Was this the designer's need (must fill up that empty spot)?
Was this the manufacturer’s need (must have a badge)?
Or was it for the sake of customers (they may forget what this thing is)?

The Keep It Simple Stupid approach would be to dump the badge. It does not really serve any useful function - not even to brand the manufacturer!

If your business manufacturer items, maybe this is a good moment to re-look at the point behind all the parts of your product.

(From a conversation with Michael Little)