Having travelled through several international airports recently, it is interesting to note the plethora of America Express booths set up in the departure areas.

Airports are high traffic places with a captive audience and loads of eyeballs - ideal from a PR point of view.

But how many of us actually want to make decisions about our finances in a situation where the following emotions run high? Separation, excitement, busy-ness, rushed, single-minded focus on tasks (which gate am I going to?), stressed, tired, lots of information to process in little time, last-minute...

What could this say about the sort of relationship we can expect with this company?