Posts in category: social

Millennials lack social skills

Millennials lack social skills

I have often heard this assertion. Always from an older person. And across cultural and professional strata. This easy dismissal may seem like an immediately obvious truism. This may however, be judgement from a position of ignorance; with a dash of change anxiety. We...
Social media is not advertising

Social media is not advertising

Buying/selling/using social media engagement is not the same as buying/selling/using advertising. Here are seven ways the two are different: Social media takes a longer period of time to attract interest and attention. People have to encounter a social media campaign...