Posts in category: Media

Three ways to manipulate the media

Three ways to manipulate the media

This is interesting write-up about Kellyanne Conway’s media manipulation techniques: http://www.news.com.au/finance/business/media/kellyanne-conway-banned-from-msnbcs-morning-joe-news-show/news-story/e0b6a3a7fcecd1cd1ee1482f1556c62c The bit towards the bottom “HOW...
Social media is not advertising

Social media is not advertising

Buying/selling/using social media engagement is not the same as buying/selling/using advertising. Here are seven ways the two are different: Social media takes a longer period of time to attract interest and attention. People have to encounter a social media campaign...