Human- vs machine-centric content design

Designers generally design for humans. Human-centric design makes sense as the consumers/users are humans. There are key principles and best practices governing structure, content, and presentation. These are…

User-centred design mindset

Underlying any effective user-centred designer is the fundamental desire to be of service. Understanding derived from empathy drives truly insightful requirements gathering. What is it really like for…

Authenticity in branding and marketing

“This above all—to thine own self be true” … this is the challenge of authenticity: it’s quite easy to talk about and not so easy to do. If…

Lost in the rush

“Lost in the rush towards technical innovation are the human dimensions of the relationship between people.” On Being a therapist, Kottler J A, 1993

Saving energy one search at a time

The ecoIron blog post Black Google inspired Blackle (ie Black Google). The premise is interesting. In summary: It takes less power (especially on CRTs) to display a predominantly…

 

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