Posts in category: Human

Human- vs machine-centric content design

Human- vs machine-centric content design

Designers generally design for humans. Human-centric design makes sense as the consumers/users are humans. There are key principles and best practices governing structure, content, and presentation. These are factors that affect a design’s accessibility, usability and...
User-centred design mindset

User-centred design mindset

Underlying any effective user-centred designer is the fundamental desire to be of service. Understanding derived from empathy drives truly insightful requirements gathering. What is it really like for the user? How do they feel? What do they want? What are they afraid...
Design is innately innovative

Design is innately innovative

Design is by its nature innovative. Design is a process of doing or making something better. The designer asks: How can I solve the problem at hand better? How do I do what I have to do better? Every design process I have seen so far – be it from industrial, graphic,...

Authenticity in branding and marketing

“This above all—to thine own self be true” … this is the challenge of authenticity: it’s quite easy to talk about and not so easy to do. If authenticity is hard for people to achieve, it is even harder for businesses. … The humanity has been driven out of...

Lost in the rush

“Lost in the rush towards technical innovation are the human dimensions of the relationship between people.” On Being a therapist, Kottler J A, 1993

Saving energy one search at a time

The ecoIron blog post Black Google inspired Blackle (ie Black Google). The premise is interesting. In summary: It takes less power (especially on CRTs) to display a predominantly black screen. Google, which has a predominantly white interface, is estimated to be...